LOGO DESIGN

When it comes to business branding and graphic design, a lot of business owners would agree that nothing is as important as your logo. After all, this is something that people are going to come to associate your business with and remember it by. Therefore, it needs to be something that is eye-catching and attention-grabbing for all the right reasons. With that being said, read on to discover what makes a great logo.

 

• It should be scalable - It is important that a logo is scalable because it is going to feature on a number of different advertisements. Therefore, it needs to look impressive when it is on a business card and when it is on a billboard too. 

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• Simplicity - Simple logo designs work best. This means that there should only be one or two colors used. It also means that the message needs to be evident from the first glance. If there are too many colors, fonts, and shapes, then it is going to send a mixed signal to the viewer. Plus, it is going to make it very difficult for them to remember you! 

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• Carefully chosen fonts - Fonts need to be selected carefully when it comes to logo design. Not only do they need to be easy to read but they also need to represent the brand’s personality as well. For example, handwritten typefaces tend to be used when it comes to toy businesses, as these are seen as more child-friendly. Every decision needs to be made with the brand and the target consumer base in mind. 

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• Colors are used in a planned way - Colors play a critical role when it comes to your brand’s message. For instance, if blue is the main color it will evoke feelings of togetherness and intelligence. If red is the main color, then it is associated with energy, and it also sends a message of your brand being passionate yet potentially aggressive. This is why colors need to be used in a very thoughtful way and in the right quantity.

 

• Lasting impression - Last but not least, the very best logos leave a lasting impression on the customers and the market. People should be mesmerized simply by glancing at your logo. This means a logo that is unique and stands out from the crowd while not losing your message.